About HappiGreens
HappiGreens is building the world's trusted ecosystem for plant-based products, materials and innovation — bringing together pioneering brands, manufacturers and conscious buyers on one thoughtfully curated platform.
Our Mission
The future shouldn't be difficult to discover. Yet navigating plant-based products and materials is often confusing, fragmented and filled with vague claims.
HappiGreens exists to simplify that journey through trusted curation, transparent sourcing and meaningful connections between innovators, manufacturers, brands and conscious buyers.
Because choosing better should feel effortless — for the people making those choices today and the businesses shaping what comes next.
Built around plants, not plastics.
Every product, material and partner is thoughtfully selected.
Clear sourcing. Honest claims. Better decisions.
Supporting the innovators building tomorrow's materials.
Why HappiGreens
Today's consumers and businesses face endless labels — plant-based, bio-based, vegan, eco-friendly and recycled — but very little clarity about what those claims actually mean.
HappiGreens was created to remove that confusion by bringing together verified products, innovative materials and trusted manufacturers in one place, making conscious choices easier to discover and easier to trust.
Because choosing better should feel exciting — not overwhelming.
Founder
Vidya Vijayaraghavan
Environmental Lawyer · Sustainability Strategist
About the Founder
Vidya Vijayaraghavan didn't set out to build a marketplace.
As an environmental lawyer and sustainability strategist, she spent years helping businesses navigate environmental responsibility and future-ready growth. Yet one question kept coming back:
"Where do we actually find genuine plant-based alternatives we can trust?"
The deeper she explored, the more surprising the answer became.
Across the world, remarkable innovators were developing plant-based leathers, textiles, biomaterials, packaging and everyday products. Manufacturers had already solved many of the technical challenges. Yet most remained invisible — difficult to discover, disconnected from buyers and lacking a platform that brought the ecosystem together.
What started as research for a single client gradually became something much bigger. Vidya realised the world didn't need another sustainable brand. It needed a trusted ecosystem connecting innovation, manufacturing and conscious businesses under one roof.
That insight became HappiGreens — a global platform where pioneering plant-based materials, products and manufacturers become easier to discover, easier to trust and easier to adopt, accelerating the transition towards the next generation of plant-based innovation.
Leadership
Business Development Lead
Operating with intention, every day.
Ranjit shapes the growth and partnership ecosystem at HappiGreens, working closely with brands, suppliers and collaborators across the platform. He has been one of the early voices behind expanding HappiGreens into a curated marketplace ecosystem.
From onboarding thoughtful makers and manufacturers to supporting sourcing conversations and platform growth, he ensures the experience across HappiGreens reflects the curation, clarity and care the platform stands for.
Across fashion, automotive and packaging, plant-based materials are no longer concepts — they are becoming commercially adopted solutions. These global examples reflect the future HappiGreens is helping accelerate.
Stella McCartney has been at the forefront of plant-based innovation in luxury fashion, introducing products made using next-generation biomaterials. Together with pioneers such as Hermès, these brands are proving that premium craftsmanship and plant-based materials can successfully coexist.
Mercedes-Benz, BMW, Volvo and Polestar are increasingly integrating renewable, recycled and bio-based materials into vehicle interiors, demonstrating how material innovation is reshaping the automotive industry.
Companies such as Apple and IKEA have successfully adopted fibre-based and compostable packaging solutions, demonstrating that sustainable packaging can deliver both premium design and commercial performance.
Join us
Whether you're an innovator, manufacturer, brand or conscious buyer, there's a place for you in the HappiGreens ecosystem.
— Build with us
Whether you're an innovator, supplier, manufacturer or brand, HappiGreens is where meaningful collaborations begin.
