About HappiGreens
We are not a listings platform. We are changing how the world discovers plant-based innovation.
HappiGreens is a plant-based material intelligence, sourcing and product-development platform — beginning with plant-based leather, and connecting brands, buyers and manufacturers to credible materials, products and supply.
Our Mission
Simpler. Clearer. Happier.
The future shouldn't be difficult to discover. Yet navigating plant-based products and materials is often confusing, fragmented and filled with vague claims.
HappiGreens exists to simplify that journey through trusted curation, transparent sourcing and meaningful connections between innovators, manufacturers, brands and conscious buyers.
Because choosing better should feel effortless — for the people making those choices today and the businesses shaping what comes next.
What Makes Us Different
What Makes HappiGreens Different
HappiGreens combines plant-based material intelligence, human-led application assessment and product-to-market execution in one curated network.
Plant-Based First
Built around plants, not plastics.
Trusted Curation
Every product, material and partner is thoughtfully selected.
Radical Transparency
Clear sourcing. Honest claims. Better decisions.
Future-Focused
Supporting the innovators building tomorrow's materials.
Why HappiGreens
Finding truly plant-based shouldn't be this difficult.
Today's consumers and businesses face endless labels — plant-based, bio-based, vegan, eco-friendly and recycled — but very little clarity about what those claims actually mean.
HappiGreens was created to remove that confusion by bringing together verified products, innovative materials and trusted manufacturers in one place, making conscious choices easier to discover and easier to trust.
Because choosing better should feel exciting — not overwhelming.
Founder
Vidya Vijayaraghavan
Environmental Lawyer, Sustainability Strategist and Founder of HappiGreens
About the Founder
The world didn't need another sustainable brand. It needed a better way to discover plant-based innovation.
Vidya Vijayaraghavan did not set out to build a listings platform.
As an environmental lawyer and sustainability strategist, she spent years helping businesses navigate environmental responsibility and future-ready growth. Yet one question kept coming back:
"Where do we actually find genuine plant-based alternatives we can trust?"
The deeper she explored, the more surprising the answer became.
Across the world, remarkable innovators were developing plant-based leathers and finished products. Manufacturers had already solved many of the technical challenges. Yet most remained invisible — difficult to discover, disconnected from buyers and lacking a platform that brought the ecosystem together.
What started as research for a single client gradually became something much bigger. Vidya realised the world didn't need another sustainable brand. It needed a trusted ecosystem connecting innovation, manufacturing and conscious businesses under one roof.
That insight became HappiGreens — a global platform where pioneering plant-based materials, products and manufacturers become easier to discover, easier to trust and easier to adopt, accelerating the transition towards the next generation of plant-based innovation.
Leadership
The people building the future of plant-based innovation.
Business Development Lead
Ranjit Kumar Gouda
Operating with intention, every day.
Ranjit shapes the growth and partnership ecosystem at HappiGreens, working closely with brands, suppliers and collaborators across the platform. He has been one of the early voices behind expanding HappiGreens into a curated global sourcing network.
From onboarding thoughtful makers and manufacturers to supporting sourcing conversations and platform growth, he ensures the experience across HappiGreens reflects the curation, clarity and care the platform stands for.
Join us
Join the movement shaping the future of plant-based innovation.
Whether you're an innovator, manufacturer, brand or conscious buyer, there's a place for you in the HappiGreens ecosystem.